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Personal Profile · 2026

Jonathan
Njoroge

Business Strategist · Entrepreneur · Speaker

Jonathan Njoroge is the founder of Artlink Agency, Seasoned Preneur, Tajir, and TheJcreative Studio — built across 12 years at the intersection of strategy, business growth, and creative production.

He is also an investor in Media, Music & Entertainment, and AgriBusiness — and an active large-scale farmer. His work spans seven industries across East Africa and beyond.

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About Jonathan

Built to help founders
get it right

Jonathan Njoroge started his entrepreneurial journey over 12 years ago — not with a single business idea, but with a compulsion to build things that matter. He went on to found four companies spanning creative production, business consultancy, financial services, and professional training — while also building an active investment portfolio across three sectors.

He built Artlink Agency into a pan-African creative production company operating across Nairobi, Johannesburg, Doha, and Dar es Salaam — working with the UN, World Bank, National Geographic, Uber, and Nissan. In 2025, he founded Seasoned Preneur to give every founder access to the strategic frameworks he'd spent over a decade developing.

"The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe."

Away from the boardroom, Jonathan is a large-scale onion farmer and an active investor in the media, music & entertainment, and agribusiness sectors — walking the same path he teaches every founder: build businesses that work without you.

Areas of Expertise

What Jonathan brings
to the table

Business Strategy Growth Systems Revenue Architecture Founder Coaching Brand Strategy Corporate Training Team Performance Marketing Strategy Sales Systems Creative Production Keynote Speaking AgriBusiness Investor

Industries Active

Media & Production Music & Entertainment AgriBusiness Consultancy Financial Services NGO & Foundation Construction & Real Estate

Career Timeline

Experience

2025 — Present

Founder & Lead Business Strategist

Seasoned Preneur

Founded Seasoned Preneur as a Business Consultium for African founders — offering Consulting, Coaching (TAKEOFF & CRUISE), Training (APEX, EDGE, TAJIR), and Implementation. Lead trainer and architect of both proprietary growth frameworks. Building towards the mission of helping 100M founders build legacy businesses.

2014 — Present

Founder & Managing Director

Artlink Agency Ltd

Built Artlink from the ground up into a full-service creative production agency operating across Nairobi, Johannesburg, Doha, and Dar es Salaam. Delivered live events, brand documentaries, conference productions, and broadcast campaigns for world-class clients including the UN-Habitat, World Bank, UNHCR, National Geographic, Uber, Nissan, and Vivo Energy.

2016 — Present

Founder

TheJcreative

Creative direction, brand identity, and visual strategy consultancy. Serving brands and founders who need strategic creative thinking at the intersection of storytelling and business.

2023 — Present

Co-Founder

Tajir

Co-founded Tajir — a financial intelligence and financial services platform for African businesses and founders. Now a strategic partner of Seasoned Preneur, delivering the TAJIR Training programme on wealth building and financial clarity for teams and founders.

Ongoing

Investor

Media · Music & Entertainment · AgriBusiness · Construction

Active investor across four sectors: a media company, an audio-visual music and entertainment company, large-scale onion farming (AgriBusiness), and precast construction technology. Building a diversified portfolio aligned with African economic growth and generational wealth creation.

Education & Credentials

Qualifications

🎓

Diploma in Business Management

Foundation qualification in business management — strategy, operations, marketing, and financial management. The starting point of a career built on practical business knowledge.

Completed

🌱

BSc Horticulture

Degree from Jomo Kenyatta University of Agriculture and Technology (JKUAT) — the academic foundation behind Jonathan's active investment and practice in large-scale AgriBusiness.

Completed · JKUAT

🏛️

Certified Business Consultant & Strategist

Certification from the School of Entrepreneurship Accelerator Program — recognising Jonathan's expertise in business strategy, consulting frameworks, and founder development.

Certified

🌍

ILO Certification Programme

International Labour Organization global certification — covering enterprise development, entrepreneurship frameworks, and business advisory at an international standard.

In Progress

📈

Accredited Marketing Professional

Currently pursuing accreditation through the Accredited Marketing Institute (AMI) — deepening Jonathan's expertise in strategic marketing, brand growth, and commercial performance.

In Progress · AMI

Portfolio

Companies & Ventures

Artlink Agency

Creative Production · Founded 2014

Pan-African creative production agency delivering live events, brand documentaries, broadcast & livestream, and conference productions. Operating in Kenya, South Africa, Qatar, and Tanzania with clients including the UN, World Bank, National Geographic, Uber, and Nissan.

Seasoned Preneur

Business Consultium · Founded 2025

A structured consultium offering Consulting, Coaching (TAKEOFF & CRUISE), Training (APEX, EDGE, TAJIR), and Implementation to African founders. Built to help 100 million founders build legacy businesses.

Tajir

Financial Services · Co-Founded 2023

Financial intelligence and financial services platform for African businesses. Powers the TAJIR Training programme — wealth building and financial clarity for founders, marketing teams, and sales teams.

TheJcreative Studio

Brand & Creative Direction

Creative direction, brand identity, and visual strategy studio. Strategic creative thinking at the intersection of storytelling and business — for brands that want to stand out and stay relevant.

Investment Portfolio

Active Investments

🎬

Media Company

Media Industry

Investor in an African media company — building the content and distribution infrastructure for the next generation of African stories.

🎵

Music & Entertainment

Audio Visual · Entertainment

Investor in an audio-visual music and entertainment company — backing the creative economy at the intersection of sound, video, and culture.

🌿

AgriBusiness

Large-Scale Farming · Horticulture

Large-scale onion farmer — applying the same systems and business frameworks he teaches to an active agricultural operation. Food security meets business strategy.

🏗️

Construction & Precast

Construction · Precast Technology

Investor in construction and precast concrete technology — building the physical infrastructure of African cities while applying innovation to the oldest industry in the world.

On Stage

Speaking Topics

Jonathan speaks at conferences, corporate strategy days, leadership summits, and entrepreneurship events across Africa. His talks are direct, practical, and built to shift mindsets — not just inspire them.

The Blueprint They Were Never Given

Why most founders fail not because of talent or work ethic — but because nobody ever showed them the right order to build a business.

Breaking the Revenue Ceiling

Why businesses plateau — and the specific systems that break through. The CRUISE framework explained for leadership audiences.

Building a Business That Doesn't Need You

The founder freedom model — how to build systems, teams, and structures that run without the founder in every room.

Sales & Marketing in the African Market

What actually works for acquisition and conversion in East Africa — and why most marketing advice doesn't apply here.

Team Performance & Commercial Capability

For corporate audiences — how to build teams that think commercially, perform consistently, and drive revenue without being micromanaged.

The African Founder's Legacy

Building businesses that outlast the founder — wealth, impact, and generational legacy in the African context.

Book Jonathan to Speak →

JonathanNjoroge

Built to help foundersget it right

What Jonathan bringsto the table