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Cohort Programme ยท 10 Weeks

Every great business starts with the right foundation.

TAKEOFF is a structured 10-module programme that takes early-stage founders from scattered idea to launched, validated business โ€” with accountability, a cohort of peers, and Jonathan Njoroge guiding you every week.

Apply for the Next Cohort โ†’ See the Curriculum
10
Modules
10
Weeks
300+
Alumni
87%
Launch rate
What is TAKEOFF?

A build-along programme. Not just another course.

Most courses give you information. TAKEOFF gives you a system. Each week you build one critical piece of your business โ€” your ICP, your offer, your revenue model, your launch plan โ€” guided by Jonathan and held accountable by your cohort.

By the end of 10 weeks, you don't have notes. You have a business.

Apply Now โ†’
๐ŸŽฏ
Weekly Live SessionsEvery module includes a live session with Jonathan โ€” direct teaching, Q&A, and real-time feedback on your work.
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Cohort AccountabilityYou go through TAKEOFF with a group of founders at the same stage. They push you, challenge you, and celebrate with you.
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Build-as-You-LearnEvery module ends with a deliverable โ€” something you've built for your actual business, not a generic exercise.
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Community AccessLifetime access to the TAKEOFF alumni community โ€” connections that outlast the 10 weeks.
The Curriculum

10 modules. One complete business.

Module 01
Ground Zero
Audit where you are. Understand your starting point โ€” your strengths, your resources, your constraints. No pretending. No skipping this step.
Module 02
Founder Fit
Is this the right business for you? Align your idea with your skills, experience, and life goals. The businesses that survive are the ones the founder is built for.
Module 03
Audience Fit
Define your Ideal Customer Profile with precision. Know exactly who you're serving, what they feel, what they fear, and what they're already buying.
Module 04
Customer Fit
Validate your assumptions before you build. Talk to real people, run your first tests, and get the market to confirm your direction โ€” or correct it.
Module 05
Product Fit
Build the minimum viable version of your offer. Not perfect โ€” viable. Get something into people's hands that solves the problem you said you'd solve.
Module 06
Revenue Fit
Build your revenue model. Price confidently. Understand your margins, your breakeven, and what it actually takes to make this business work financially.
Module 07
The Offer
Package what you sell into an irresistible offer. Name it, position it, price it, and present it so your ideal customer immediately understands its value.
Module 08
Market Fit
Build your go-to-market plan. Where do your customers live? How do you reach them? What does your first 90-day sales and marketing plan look like?
Module 09
Delivery Fit
Map out how you deliver. What does the customer experience look like end to end? What systems, tools, and processes do you need to fulfil your promise consistently?
Module 10
Cash Fit
Understand your cash flow. Know when money comes in, when it goes out, and how to protect the business in the early days when cash is everything.

"Most founders fail not because they lacked talent or passion. They fail because they built on an incomplete foundation. TAKEOFF is the programme I wish existed when I started. It gives you the structure to build right โ€” the first time."

๐Ÿ‘ค
Jonathan Njoroge Founder, Seasoned Preneur

What TAKEOFF alumni say

"I'd been 'about to start' for two years. TAKEOFF forced me to stop thinking and start building. Six months later I have paying clients and a business I'm genuinely proud of."

Amara K.Founder, AK Consulting ยท Cohort 4

"The ICP module alone was worth the entire programme. I completely changed who I was targeting and my conversion rate tripled. Jonathan's teaching is clear, practical, no fluff."

David M.Founder, Mwanga Digital ยท Cohort 6

"The cohort made all the difference. Having other founders going through the same thing โ€” celebrating wins and calling you out when you're making excuses โ€” that accountability is priceless."

Fatima O.Founder, Roots & Routes ยท Cohort 5

TAKEOFF is for you ifโ€ฆ

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You have a business idea but aren't sure how to turn it into a real, paying business

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You've been "about to start" for months and need structured accountability to actually go

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You're in the first 12 months of business and want to rebuild on a proper foundation

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You want to be surrounded by other founders who are serious, not just people who talk about it

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You want direct access to Jonathan โ€” not pre-recorded videos you'll never finish

TAKEOFF is NOT for you ifโ€ฆ

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You want a passive, watch-at-your-own-pace experience โ€” TAKEOFF requires active participation

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You're already generating consistent revenue โ€” TAKEOFF is for the launch phase. CRUISE is where you need to be.

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You're looking for shortcuts โ€” TAKEOFF is about building right, which takes honest work

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You can't commit 4โ€“5 hours per week for 10 weeks โ€” if you're not ready, wait for the right cohort

Next cohort forming now

Ready to stop thinking and start building?

Cohorts are capped to ensure quality. Apply today and we'll tell you if TAKEOFF is the right fit for where you are.

Apply for TAKEOFF โ†’

Not sure if TAKEOFF or CRUISE is right for you? Talk to us first โ†’