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Structured Learning

Flagship Programs

Choose the program that matches where you are. Each one is designed to move you to the next level — with real frameworks, not theory.

Stage 1
TAKE-OFF™
0 → KES 1M/mo
Stage 2
CRUISE™
Scale & Systems
Stage 3
Apex Mastermind
Exit-ready
For Starters

TAKE-OFF™

How to start a business the right way

Most people start businesses with excitement but no architecture. TAKE-OFF™ is the 6-stage system that gives you the foundation to build a business that actually works — from positioning to your first KES 1M month.

①
Positioning
Define who you serve, what you solve, and why you win.
②
Offer Design
Build an offer people actually pay for — not one you hope they will.
③
Attraction Engine
Build the channels that bring clients to you consistently.
④⑤⑥
Convert · Deliver · Systemize
Close deals, deliver excellence, build systems that repeat the result.
Enrol in TAKE-OFF™ Book a Discovery Call
TAKE-OFF Program
Program Details
Format Self-paced + Live Sessions
Duration 6 Weeks
Community Included
Video Content On YouTube / Kajabi
Investment KES 15,000
CRUISE Program
Program Details
Format Cohort + Coaching
Duration 8 Weeks
Group Size Max 20 Founders
1-on-1 Sessions 2 Included
Investment KES 45,000
For Growers

CRUISE™

Growing a business the right way

You've started. You're making money. But you're stuck — can't scale, can't step back, the business depends entirely on you. CRUISE™ fixes that. It's the 8-week program that turns your business into a machine that runs without you.

Positioning
Define your market dominance strategy
Attract
Build a client attraction engine
Convert
Build a predictable sales process
Systems
Install ops that run without you
Apply for CRUISE™ Book a Discovery Call
Invitation Only

Apex Mastermind

A safe space for founders. CEO therapy.

The Apex Mastermind is for founders building their final legacy business. A private, invitation-only cohort for operators focused on scale, dominance, and exit. This isn't a program — it's a room where your peers are also building at that level.

🔒
Private Cohort
Invitation-only. Max 10 founders per cohort.
🤝
Peer Access
Your cohort peers are operators doing KES 10M+/year.
🎯
Focus: Scale to Exit
Strategy, structure, and succession planning for legacy businesses.
📞
Direct Access to Njoroge
Monthly private strategy sessions included.