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Seasoned app

The world needs more High Performing Founders and Entrepreneurs.

Seasoned is a platform built from the ground up to help those willing to do the work to become the entrepreneur they've always wanted to be.

7 signature courses 175+ videos Web, iOS & Android
Trusted by founders & teams at

One Platform, everything we do.

One membership. Every course, every module, every live session, every new instructor we add. No individual fees, no upsells, no asterisks.

โญโญโญโญโญ 4.7 (3,700 reviews)

  • Reignite your passion for building Explore content on purpose and motivation, including Jonathan's Find Your WHY course, the core of everything we do.
  • Own the room Learn how to present, pitch, and communicate like a pro with hard-learned tips from our bestselling instructors.
  • Be the leader others want to follow Discover what makes people want to follow you with insights from our world-class instructors.
  • Future-proof your business Master the human skills that let you respond to the future and become irreplaceable in your market.
Jonathan Njoroge
Jonathan Njoroge

Why we built this

Effective entrepreneurship is art and science, which is why the best founders know how to lead themselves before they can lead others.

But here's the challenge: most entrepreneurship content focuses on tactics. Funnels. Ads. Automations. The head stuff. That's about numbers, data, and systems โ€” and while those matter, they're not what separates great founders from the rest.

Seasoned is that belief, made practical.

Throughout my years of studying entrepreneurs, there is one thing that has become crystal clear. The best thing you can do for your business is to become the founder you wish you had.

โ€” Jonathan Njoroge

Founder, Seasoned Preneur

One of the most rewarding journeys you'll go on

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Lifestyle

They know that entrepreneurship is a lifestyle that requires constant learning and they choose to invest in it every single day.

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Instincts

They trust their instincts to deal with almost anything that comes up in business, because they've built the foundations.

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Trust

Their team and clients trust them to deal with almost anything that comes up โ€” because they show up with clarity and conviction.

Start Your Journey

Here's why thousands have joined Seasoned

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"I really like how Seasoned allows you to customise your entire experience. The content through each step is a real bonus and clearly shows how Jonathan's WHY runs through everything you build!"

Anika S.

Senior Product Manager

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"This platform changed how I think about my business. It's not about working harder โ€” it's about working with purpose. Seasoned gave me the framework I was missing."

Michael O.

Founder, Lagos

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"The live sessions with Jonathan are worth the membership alone. I've got more clarity on my business direction in 3 months than I had in 3 years of solo grinding."

Priya K.

CEO, Nairobi

Pricing

Level up your entrepreneurship
with Seasoned Pro

Get full access to every course, live session & community โ€” cancel anytime.

Special discounts for the Differently Enabled โ†’

Quarterly

$ 75

per quarter ยท billed every 3 months

Get Started
  • โ€”Full access to all 7 programmes
  • โ€”175+ video lessons
  • โ€”Live sessions every month
  • โ€”Founder community access
  • โ€”Web, iOS & Android
Best Value

Annual

$ 195

$300/year Save 35%

billed once a year ยท $16.25/month

Get Full Access
  • โ€”Everything in Quarterly
  • โ€”Quarterly live sessions with Jonathan
  • โ€”Priority community access
  • โ€”Downloadable worksheets & toolkits
  • โ€”Early access to new courses

Seasoned for Teams

Unlock Seasoned Pro for your whole team โ€” set up online in minutes, from just 2 seats.

  • โ€”Full Pro access for every seat
  • โ€”One bill โ€” your team never needs a card
  • โ€”Self-serve โ€” live in minutes, from 2 seats
  • โ€”Annual plans & volume discounts
Explore Seasoned for Teams โ†’

The honest answers.

Who is this for? +
Seasoned is for entrepreneurs, founders, and business owners who want to lead with clarity and purpose. Whether you're just starting out or you've been in business for years, if you're committed to growth, this is for you.
How is this different from other entrepreneurship courses? +
Most courses teach tactics. Seasoned teaches the human skills that underpin all great entrepreneurs โ€” purpose, communication, trust, and leadership. It's not about the next funnel; it's about becoming the founder your business needs.
How much time does it take? +
As little or as much as you want. Lessons are bite-sized (5โ€“15 minutes) and designed to fit around your schedule. Most members spend 30 minutes a day and see results within the first month.
Can I share this with my team? +
Yes! We offer team plans from just 2 seats. Your team gets full access and you get a single invoice. Talk to our team โ†’
What if it's not for me? +
Cancel anytime โ€” no questions asked. We offer a 30-day money-back guarantee. If Seasoned isn't the right fit, we'll refund your membership in full.
Can I expense this? +
Absolutely. Seasoned is professional development. We provide receipts and invoices for every transaction. Many of our members expense 100% of the cost.