Jonathan's debut book — the complete blueprint for going from an idea in your head to a business generating real revenue. No filler. No theory for theory's sake. Just the 10-chapter journey every founder needs to take.
Seasoned Preneur
TAKE
OFF
From Idea to a Business That Generates Real Revenue
Jonathan Njoroge
Most entrepreneurship books are written by people who built something big and then wrote about it. TAKEOFF is different — it's built from the ground up with one question at its centre: what does a brand-new founder actually need to know to succeed?
Jonathan developed the TAKEOFF framework over years of working directly with founders at the earliest stages — in Kenya, across Africa, and in markets where the rules are different and the mistakes are expensive.
The result is a 10-chapter journey that covers every major decision a new founder faces — from validating their idea to landing their first clients to building systems that don't depend entirely on them.
The 10 Chapters
Where every founder actually starts — and why most get stuck here.
Is this the right business for you — or just a good idea?
Who are you really building this for — and do they want it?
How to find your first clients — before you spend a single shilling on marketing.
Build what people want to pay for — not what you think is great.
Price it right. Collect it right. Keep more of it.
Build the offer that sells itself — without discounting.
How to reach your market — consistently and cheaply.
Build a delivery system that scales without burning you out.
The money chapter — cashflow, profit, and staying alive long-term.
The TAKEOFF Book Launch is not a bookshop reading. It's a live event for the founders, mentors, clients, and believers who made this book happen — and for the next generation of entrepreneurs who need to read it.
Jonathan will give a live talk, read from the book, take questions, and sign copies. There will be food, drinks, and the kind of energy that only happens when a community shows up for something it believes in.
What to expect on the night:
Event Details
Waitlist members get first access to tickets and early-bird pricing.
Join the waitlist and we'll be in touch the moment tickets go live — with early-bird pricing for those who've been here from the start.
Join the Waitlist →Or pre-order your signed copy: hello@theafricandirector.com